What the CEOs Know: The Nine
Timeless Principles of
Pre-Order Mercedes Alfaro's New eBook—Launching November 2011
by Mercedes Alfaro
Personal branding, like so many other business buzzwords, has worked its way into everyday language. We all know that Fortune 500 companies are going to use advertising, PR and even "stealth marketing" to create a strong impression on the public's consciousness. But, what are we doing on a personal level to promote ourselves?
What many people don't realize is that, just like the painstaking work that big businesses do to create and polish their corporate brand, there is another type of branding that can determine much of your income, future career prospects and even the quality of your personal relationships.
It's becoming harder and harder to distinguish yourself in the working world; for this reason, personal branding is more important than ever before. Knowing how to create the “right” personal brand is the difference between someone who is on the fast track to a management position and someone who gets stuck in their current position. Personal branding is the art of putting your best foot forward, and making sure that you stand out in the crowd.
In this book, Mercedes helps us examine ourselves and outlines the steps to developing your unique personal brand. She breaks it down into nine easy-to-follow steps, each one demonstrating what you can do to create a positive impression of yourself, your company, and your work. The nine steps are:
Step 1. Finding your Goals—you need to know where you’re going before you start down the road
Step 2. Doing an Honest and Thorough Self-Assessment—what personal brand have you unconsciously created?
Step 3. Check your attitude at work
Step 4. Have you been paying attention to your visual resume?
Step 5. Know and control your body language signals at work
Step 6. Honing your listening skills
Step 7. You cannot NOT communicate
Step 8. Manners are relevant at any age and in all environments—on the telephone, electronically and face-to-face interactions
Step 9. Leave your mark on everything you do
From entry-level employees to on-the-rise executives, Mercedes Alfaro’s What the CEOs Know: The Nine Timeless Principles of Personal Branding is the perfect guide for the modern workplace in or out of the office.